So many of my clients ask me “How do you just know how to match foundation so quickly?” or “How do you know what moisturizer is for me?” Well, a large portion of it is being in the industry for a long [cough, cough] time. Another portion of it is having a keen and detailed eye in regards to undertones as well as skin tones, etc. But, fear not my beauty! You will make it to the “Pretty Promise Land” in no time with the help of Technology!
Sephora stores have AMAZING technology just waiting for you to take advantage of! I have personally used their Color IQ complexion matching device to check out new products for myself and clients that are perfect just for me! How does it work, you ask?
And now, Color IQ:
1. The Sephora Cast Member removes your foundation and applies your appropriate skin care for your personal skin concerns.
2. She/He will take 3 snap shots of your skin tone using the Color IQ device.
3. The Color IQ device formulates a number that is directly associated with your skin tone.
4. The Sephora Cast Member enters the Color IQ number into the Sephora iPad and pulls up all of the foundations that match your skin tone… Piece of cake!
5. Once all of the foundations that match your skin tone appear, you and the Sephora Cast Member or Makeup Artist narrow the list down until you find your perfect match!
From this little number that is your exact shade match, the Sephora Cast Member can even pull up your perfect lip shade AND concealer match! It is really awesome! Keep in mind… this IS technology and a small chance for error, but that is what the Sephora Cast Member and myself are here for to ensure we talk about your hopes and dreams and make your flawless dreams come true!
Have you ever tried any of the technology at Sephora? Let me know how it worked for you!